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Have you ever wondered how some brands stand out and have that edge? MUST HAVE BRANDING TIPS: 1. Start with an audit What's the current perception of you? How do people feel about what you share, how you act, what you say? Before we can begin to better strategize on how we’d like to be seen, we have to understand how we're seen right this second. What comes up on the first page of a Google search for your name? Ask other people how they would describe you, what they think are strengths you possess, and what they would suggest are areas you could work on. 2. Figure out what you stand for It takes a long time for some of us to truly 'find ourselves', and even longer to really understand what that means. You've undoubtedly seen people on social media that seem to change their views often, seemingly to gain favor from thought leaders, or garner attention from people they look up to on social media. While catering to popular perception makes some sense, you need to have a strong understanding of what you believe in, what you stand for, and be confident enough to publicly make those views known. Your beliefs will guide your action. 3. Be you Authenticity is the key to each of our personal brands. This isn’t something we can fake our way through, nor is a personal brand a persona. In time, people will see through that, and you'll have a pretty steep mountain to climb to change perception. The essence of your personal brand is all the parts that make you, you. What do you like? What don’t you like? Where do you like to eat, shop, spend time on weekends? Authenticity also means that you do what you say you will do. You walk your talk. 4. Identify your goals What are your goals in your personal life? In your professional life? What is it that you would like to be known for? Once you're able to define your goals, you can then develop ways to then go out and grab them. What are your must have branding tips? Leave your comments below. LaShanda  

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