Have you ever wondered how some brands stand out and have that edge? MUST HAVE BRANDING TIPS: 1. Start with an audit What's the current perception of you? How do people feel about what you share, how you act, what you say? Before we can begin to better strategize on how we’d like to be seen, we have to understand how we're seen right this second. What comes up on the first page of a Google search for your name? Ask other people how they would describe you, what they think